Behavioural change

Janette Webb from the University of Edinburgh: ‘Less consumer spending is seen as bad news for the economy, in contradiction to ambitious waste reduction and energy savings targets. Those mixed messages create a difficult tension that won’t be overcome unless local, regional and national governments take the lead.’

‘To citizens, solutions must be cool. They have to make us happy and be beneficial’
Bas Boorsma, Cisco


According to Bas Boorsma from Cisco behavioural change takes place at several levels. Everybody must change tack; governments, the business sector and citizens. It is especially complicated where citizens are concerned, he believes.

At the same time, in The Hague residents have used their own money to restore an existing, inactive windmill and put it back into operation. This is an excellent example of neighbourhood participation, whereby residents are fully responsible for a sustainable initiative.

Read the interviews with Janette Webb and Bas Boorsma, as well as best practices from The Hague and Bristol, in Smart City dynamics